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Josh Bersin

Josh Bersin

In 2001, Josh Bersin founded Bersin & Associates, which became the leading research and advisory company for corporate learning, talent management, and HR. In 2012, Josh sold the company to Deloitte, when it became known as Bersin by Deloitte. As a Deloitte partner, Bersin was involved in many HR and learning engagements and was a principal author of Deloitte’s annual Human Capital Trends Report. He retired from Deloitte in 2018.

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Josh Bersin

Josh Bersin:人工智能能战胜人类直觉做决策吗？不可能多年来，我们一直在争论 AI 是否能用于人类决策，比如：该雇佣谁？该提拔谁？薪酬多少合适？以及数百种其他决策。领导者每天都面临复杂、艰难的抉择——我们能信任 AI 来替我们做决定吗？我的观点是：不能。这正是我最新一期播客的主题。什么是直觉？什么是情绪？我们都知道所谓“第一类思维”（Type 1 Thinking）——也就是直觉反应——在我们日常生活中扮演着主导角色。比如你见到一个人、坐在一个会议中，突然就知道“该雇谁”或“该怎么做”，即使数据很难查证。我最近深入研究了遗传学、情绪与直觉，并得出结论：再强大的 AI “超级智能”，也无法替代我们的情绪。而这些情绪，来自我们的成长背景、过往经历，甚至基因组成——往往比数据更具洞察力。作为一名工程师，我当然推崇数据与科学，因此并不是在否定算法与数据驱动决策。但我在人力资本领域的研究一再证明，是“人类直觉”在补充、辅助，并最终确定那些 AI 给出的建议。 AI 做决策的局限性在哪里？ AI 系统依赖“概率神经网络”进行训练，模型会从已有数据中学习，再用来判断新信息——写一段代码、生成一张图、创作一篇文章，它做得确实很出色。这是因为它可以瞬间把所有训练内容当作一个巨大的“数据集”，并用向量计算给出答案。但这都基于一个假设：数据本身就足够全面，能够包含足够多的观点和洞察。如今，大多数大型 AI 实验室已承认“可索引的数据已经用尽”，所以开始制造“合成数据”——也就是 AI 用已有数据生成新数据，以此来扩充模型。问题来了：这些数据缺失了什么？如果你研究情绪理论（至少有六种主流理论），你会发现大多数观点都认为，一个人“对一件事的感觉”源于其生活经历、刺激源（所见所闻所感）以及基因。而“基因”这个维度，则是几百万年人类进化的产物。所以即使某个商业决策在逻辑上是合理的，但我们每个人对数据的解读都是不同的，而我们的反应也由经验和人性所驱动。这就是为什么在一个高管会议上，大家面对同一组营收与市场数据，却会得出完全不同的结论：比如一个人说：“我们做得不错，该庆祝！”另一个则说：“为什么没更快增长？我们本可以更好！” 为什么人类决策更有优势？人类互动千差万别，有人积极进取，有人保守稳重。这种“直觉差异”正是一些公司在市场中脱颖而出的关键。那这种直觉来自哪里？来自我们几百万年的进化历史与独特的“表观遗传能力”（epigenetic capabilities）。换句话说，人类智能与直觉，源于我们的家族基因、成长经历与历史背景。以我自己为例：父亲那边是音乐家与科学家，母亲家族是商人。我最终成了一个热爱商业与人力工作的工程师。而因为父母都是企业家，我也成了一个有野心、敢冒险、喜欢挑战的人。这些人类“能力”，本质上是历史和基因的组合，它们在我们的情感、直觉、性格和智慧中展现出来。 AI 决策能超越人类吗？绝不可能。很多人用丹尼尔·卡尼曼的书《思考，快与慢》来解释这个问题。书中提出： “快速思维”是直觉， “慢速思维”是分析。尽管这个划分广受欢迎，但现实更复杂。AI 在“慢速分析”方面确实做得不错，但仍然极其“幼稚”。比如让 Grok 来解释“杰弗里·爱泼斯坦事件”，它会给出一段生硬的描述，但完全没有触及人类直觉所捕捉到的“这是个肮脏、混乱、令人羞耻的丑闻”。我想表达的是：无论 AI 如何发展，也无论企业在数据中心上投入多少资金，它都无法复制人类在基因、历史与演化层面累积的智能。举几个例子你就明白了：当你开车经过街口，看到一个小孩站在路边，你的本能反应是“她可能会突然冲出来”。当你在会议中感到“这个决策不对”，你会下意识决定“我们先别急，明天再看看感觉”。而 AI 呢？它只会基于逻辑推演立即给出一个“答案”。总结：人类直觉，在AI时代更重要这种“情绪 + 本能 + 遗传”的判断力，正是人类与众不同的关键所在。正因如此，我们才会有乔布斯与盖茨的不同，马斯克与奥特曼的差异。我们必须正视并尊重这些“人类智能”的组成部分，它们比以往任何时候都更重要。

Josh Bersin
2025年07月27日
Josh Bersin

员工体验平台的演进：推动 AI 转型的关键引擎 Josh Bersin 公司发布新研究指出：员工体验平台（EXP）正在成为企业 AI 转型的关键基础设施。EXP 不再只是HR工具，而是推动组织学习、透明沟通和员工赋能的核心平台。研究提出五大战略：以人为本、自下而上、持续学习、透明沟通和实时优化。案例包括 Microsoft 的 HR AI 转型、ASOS 的 AI 自动化、Clifford Chance 的法律文书 AI 起草。EXP 赋能组织实现敏捷变革和AI落地。 AI 正在快速改变职场——不仅是技术，更是组织文化与工作方式的深刻变革。人工智能（AI）的广泛应用为生产力、效率和业务增长带来了前所未有的机遇。然而，AI 转型并不仅仅意味着“部署新技术”，它实际上深刻地重塑了员工体验，影响着组织文化、团队协作方式与工作流程。在这一转型过程中，员工体验平台（Employee Experience Platform，简称 EXP）正逐渐从传统的 HR 工具，演进为推动企业成功实施 AI 的关键引擎。EXP 不再只是一个用于请假或查政策的门户，而是集成沟通、学习、协作、数据与自动化的智能化平台，帮助组织推动 AI 采纳、提升员工准备度，并确保 AI 真正带来业务价值。员工体验平台的演进 EXP 的初始功能主要是处理事务性流程，如请假申请、薪资查询等。但如今，随着 AI 技术的发展，EXP 已演变为智能化的交互中心，集成以下核心功能：跨系统的员工沟通与协作提供关于 AI 使用和员工情绪的实时洞察支持个性化的学习与技能建设自动化重复任务，让员工专注于更有价值的工作同时，得益于 AI Agent 的融入，如今的 EXP 变得更易使用，员工可通过自然语言与系统交互，实现跨系统流程操作，无需再进入多个事务性系统。因此，EXP 不再是“可有可无”的系统，而是企业 AI 成功转型的关键基础设施。企业 AI 转型案例我们调研了三家具有代表性的公司，探讨他们在 AI 转型中如何借助 EXP 实现落地与成效： 1. ASOS（线上时尚零售）部署 Microsoft Copilot 与 Microsoft Viva 赋能多业务部门用 AI 驱动 HR 案例处理工具，提升服务效率通过自助服务门户精简事务流程用自定义 AI bot 自动完成可持续认证流程成果：员工生产力提升、参与度增强、AI 无缝落地 2. Microsoft（打造 AI 驱动的 HR 部门）通过 Viva 学习模块开展 AI 培训自助 HR 工具增强员工支持体验实时分析 AI 使用情况，持续优化策略成果：HR 效率显著提升，数千名 HR 领导参与 AI 社群 3. Clifford Chance（国际律所）用 AI 起草法律文件，为律师提供初稿借助 AI 语言工具跨越法律语境差异利用 AI 管理法律知识，快速找出相关案例成果：文书效率提升、知识共享加速、决策更精准 AI 转型的敏捷性要求与传统变革不同，AI 推广不是一次性事件，而是一个持续试验、迭代和适应的过程。因此，企业需具备“变革敏捷性”（Change Agility），用灵活的机制推动员工学习和组织协同。借助 EXP 实现 AI 成功的五大战略我们总结出五个成功企业在 AI 转型过程中普遍遵循的策略，而 EXP 是支撑这些策略实施的核心平台： 1. 以人为本与目标导向（Focus on People and Purpose） AI 的导入需与组织使命、价值观和员工需求保持一致。EXP 可确保所有 AI 工具围绕员工体验设计，提升参与度、工作效率和福祉。 ? 案例：Microsoft HR 借助 Viva Amplify 定制 AI 推广内容，让 HR 团队及时获取战略沟通信息，确保 AI 项目与业务目标保持一致。 2. 采用自下而上的迭代方法（Bottom-Up, Iterative Approach） AI 转型不能靠高层指令推动，而应依赖一线员工的反馈与试验。EXP 通过实时反馈与学习机制，让员工在实际工作中试用、迭代与优化 AI 工具。 ? 案例：ASOS 借助 Viva 社区功能发起“Work Smarter”活动，员工可在平台上公开交流 AI 使用案例，形成知识共享文化。 3. 鼓励透明沟通与试验精神（Transparent Communication and Experimentation）员工需要明确知道 AI 工具的使用场景、目的与风险，才能建立信任并积极参与。EXP 提供结构化、公开的试验机制，确保过程透明。 ? 案例：Clifford Chance 在 Microsoft Viva 中嵌入 AI 工作流程，员工可以实时测试 AI 辅助起草功能，同时了解其运行逻辑。 4. 推动持续学习与技能建设（Continuous Learning and Skill-Building）员工必须掌握 AI 基本素养，才能有效融入 AI 工具。EXP 提供基于角色定制的学习路径，支持技能升级与长期成长。 ? 案例：Clifford Chance 借助 Viva Learning 培训员工 prompt 工程、AI 素养与数据分析技能，为 AI 工具的使用打下基础。 5. 实现实时度量与持续优化（Real-Time Measurement and Improvement）与传统 IT 项目不同，AI 推广必须持续监测并快速调整策略。EXP 提供实时分析能力，帮助企业追踪员工情绪、生产力与 AI 使用情况。 ? 案例：Microsoft HR 借助 Viva Insights 实时追踪 AI 使用频率、员工负荷减轻情况与情绪变化，以便动态调整 AI 战略。 HR 在 AI 转型中的新角色在 AI 重构工作的过程中，HR 部门不再只是支持者，而是：主导员工技能升级与再培训协助重塑岗位定义与工作流程在 HR、IT 与业务之间架起 AI 战略桥梁落实负责任 AI 政策，确保 AI 应用符合伦理与企业文化 HR 将在未来的 AI 时代中扮演 “战略引导者 + 管理变革催化者” 的核心角色。行动建议与未来展望企业若想在 AI 转型中取得成功，应当： ✅ 采用“变革敏捷”思维，持续学习、实时迭代 ✅ 建立 AI 驱动的员工体验平台，支持流程与文化融合 ✅ 打破 HR、IT、业务之间的壁垒，实现跨部门协同 ✅ 实施实时度量机制，根据反馈不断优化 AI 战略 EXP 已成为企业迈入 AI 未来的基础设施。 AI 将持续重塑职场，但决定 AI 成败的关键并非技术本身，而是组织是否能让员工真正拥抱 AI、用好 AI。 EXP 不再只是一个 HR 工具，而是打造学习型组织、推动信任建设和灵活变革的“中枢神经系统”。企业若想在 AI 驱动的时代中保持竞争力，就必须把员工体验放在战略核心位置。作者：Kathi Enderes | 全球研究与行业分析高级副总裁 | Josh Bersin Company

Josh Bersin
2025年07月19日
Josh Bersin

Biden tells HR professionals that real leadership is all about getting personal 在2025年SHRM大会现场，美国总统拜登向全球人力资源专业人士发出温暖呼吁：“真正的领导力，是走心的。”他强调，好的HR和管理者，应该关心员工的家庭和人生，而不仅仅是绩效和产出。拜登以自身经历为例，曾为女儿生日搭乘火车返家，仅为陪她吹灭蜡烛，再连夜赶回国会。他还曾明确告诉副总统团队：“如果因为我错过了重要的家庭时刻，那将令我深感失望。”在AI和效率至上的今天，拜登提醒HR，“记得员工的生日”或许比一个季度报告更重要。他用亲情与共情定义了新时代的人力资源领导力。 By Ginger Christ — Published July 2, 2025 SAN DIEGO — Remember their birthdays. President Joe Biden told a packed room of human resources professionals on the final day of SHRM 2025 that being a great leader means getting to know workers and colleagues. “You know better than anyone, the strength of a team comes down to the individual people on that team, whether they feel valued, whether they feel supported,” said Biden, who quipped that being the country’s chief executive is essentially being the ultimate chief people officer. He urged the HR leaders in attendance to make time for human connections and to lead by example. “Too often we try to separate people into categories: They’re work, or they’re family. We say it's business; it's not personal,” Biden said. “Real leadership is all about getting personal… It's about connecting. It means having empathy.” It means remembering their birthdays, he said. An unwritten rule during his time in office was that any member of his family would be put through immediately when they called — unless they specified that it wasn’t important. On the day of an important vote in Congress that he couldn’t miss, Biden took the train back home to Delaware, watched his daughter blow out candles on the platform for her eighth birthday and jumped back on a train southbound to the nation’s capitol. “We tell ourselves, ‘I have to be at that meeting, have to get that report done. I have to take that trip.’ Then, we tell ourselves, ‘My wife will understand, my kids will understand. We can make it up later,’” Biden said. “But deep down, we know we're killing ourselves. It does matter for moments you'll never get back. You might never know how much it mattered to your loved one.” Efforts like that, or commuting two hours home every day showed his staff that he wanted them to put their life, their family first, he said. After becoming vice president, Biden sent a memo to his team that said: “I do not want you to miss important family obligations for work. These include, but are not limited to birthdays, anniversaries, weddings, religious ceremonies, graduations, times of need, such as illness and loss. This is very important to me. In fact, I'll go so far as I say, ‘If I find out you are working with me while missing an important family responsibility, it will disappoint me greatly.’” Workers will give their all, he said, when they know you care not just about them but about their families, too.

Josh Bersin
2025年07月02日
Josh Bersin

The Workday Economy – A Bold New Strategy Emerges By Kathi Enderes, SVP Research and Global Industry Analyst with comments by Josh Bersin The Workday Innovation Summit 2025 was more than an analyst meeting: it was a signal that Workday is attempting a full-scale reinvention. Under CEO Carl Eschenbach and Board Chair Aneel Bhusri, Workday is shifting from a product-centric model to an open, partner-driven, AI-powered ecosystem they call “The Workday Economy.” Let’s explain what the company is up to. Strong Financial Performance Now on its 20th birthday, Workday is in a position of strength: – $7.7 billion in subscription revenue – 16.9% year-over-year growth – 11,000+ customers in 175+ countries – 70 million users – 93% customer satisfaction. The company’s goal is to reach $10 billion over the next few years, which means continuing this level of growth. Workday is banking on a few big bets: aggressive partnerships and industry solutions, building Agentic AI, investment in Workday Financials, and a mid-market offering. Let’s look at each of the components in detail. The Platform Play: From System to Ecosystem Workday’s legacy as a highly integrated, proprietary stack (or “walled garden”) worked for years, but now it slows innovation. Now, with intention to make Workday an open platform, the company is expanding its Built on Workday program and expanded Workday Marketplace, to build a “Workday Economy.” Partners and customers can use Workday Extend to build applications natively, with low-code tools and lots of support. Comment by Josh: Workday Extend is a massive priority, but building Workday apps is difficult. With 87 partners now, how big can this app ecosystem become? And just as Apple tightly controls apps for the i-Phone, can Workday do the same with such complex industry partners? They’re definitely going in the right direction. Partnerships as Engine of Innovation Workday’s partner ecosystem is now front and center, supporting ISVs, advisory firms, system integrators, and co-innovation partners. A new Clear Skies Initiative is supposed to prevent channel conflict, ensuring partners can build without competing with Workday’s core offerings. Strategic alliances with Randstad, TechWolf, and five new Workday Wellness partners (including MetLife) are examples. Can Workday use these partnerships to drive real, measurable results? Many partner programs are simply referral relationships: how will sales and service teams invest in the success of these partnerships? This is a new muscle for Workday to build. Comment by Josh: This is big. I think Carl understands that Workday’s “market power,” built through its reputation over 20 years, lets the company pick winning partners and resell their offerings, invest in them, and stop trying to build or compete with everyone in this market. This is the type of behavior a $20-30 Billion company demonstrates, and I hope it continues. (ADP white labels many products and their business never stops growing.) Agentic AI: The Next Frontier Agentic AI is clearly core to the strategy. The Workday Assistant, powered by Illuminate, lets employees interact with HR and finance in natural language, across Microsoft Teams, Slack, and more. Early agentic applications like the Payroll Agent, Employee Self-Service Agent, or Recruiting Agent are promising, but the real test will be customer adoption to create business value. As companies deploy more specialized agents, Workday’s Agent System of Record aims to manage all agents, not just the ones created on Workday. With big players like Microsoft, Google, and ServiceNow aiming for the same level of control, this will be a tough battle to fight. Comment by Josh: I’m not really convinced that Workday can be a system of record for agents, when the system is missing so much data. I would bet on Microsoft, Google, Okta, or others to dominate the agent governance market. On the other hand, agents that work with Workday (recruiting agents, L&D agents, pay agents, etc.) do have to integrate with Workday somehow, so to me this is a way to integrate, not “govern” agents. Agent Extensibility and Customization The new Workday Assistant Studio lets partners and customers build agents to fit unique workflows. This extensibility is good news for customers, but it comes with risk. How well will these interfaces work and how easy will it be for vendors to build integrated apps? Workday now has direct integration with Microsoft Copilot and Google, but most Agent-builders are going after customers directly, and they may or may not want to be held hostage within the Workday Assistant. Comment from Josh: Right now SAP Joule is a year ahead of Workday in ERP/HCM Assistants. Most Workday clients I talk with are afraid to even let employees touch the system and they’re deploying Copilot, ChatGPT, Galileo, or other dedicated assistants. The Workday Assistant strategy needs a bold new move, and Studio alone may not be enough. I think Workday may be better off focusing on optimizing its utility within other more broad AI assistants. (What happened to Workday’s big alliance with Salesforce I wonder.) HCM Innovation: Industry Focus and Acquisition Integration Workday’s HCM suite remains the company’s core, with a focus on practical AI and the employee experience. Industry-specific solutions for higher education, healthcare, and financial services are expanding, offering another path to growth and becoming indispensable for clients. Recent acquisitions like HiredScore, VNDLY, and Evisort can add mature AI-driven capabilities that can bring the HCM product (built 20 years ago) into the latest AI era, given the competition in this space. (Workday now resells Evisort.) Comment from Josh: Workday HCM product teams understand what customers need. The challenge they face is “getting there from here,” so I would bet we see many more acquisitions. If you read our latest research on the Revolution in Corporate Learning, for example, you see that Workday has missed this market. Ditto many recruitment features (high-volume, online job previews, AI-assessment.) So I would expect Workday to do more deals like HiredScore, where they get an AI product base and some amazing HCM product talent. Strong Focus on the Financial Suite Workday’s financial management suite is now central to its growth story, with over 35% of new customers choosing it. The company is pushing industry-specific financial applications, automation, and real-time insights. But the finance function can often be conservative and risk-averse, and the promise of truly integrated HCM and Finance solutions is still a dream for most customers. International Expansion Workday’s global ambitions are bold. New offices, expanded partnerships, and talent programs in EMEA are all part of the plan. Today only 25% of revenue comes from international markets so the company will need to invest heavily here. SAP and Oracle are quite dominant in some countries, so the company has to pick its markets carefully. And remember local players. As Workday courts the Global 2000 (including First-Citizens Bank & Trust, UnityPoint Health, and Toyota), the company definitely needs to build out support, partnerships, and presence in these geographies. Comment from Josh: There are many geographies (Asia, UK, Eastern Europe) where Workday is not well entrenched. While SAP and Oracle dominate some of these markets, if Workday builds a strong partnership model (ie. exclusive SI partnerships in these geos, etc.) they can double their growth rate in these sectors. Look at how well Workday has done in Australia (a fairly small market). Is the Mid-Market Ready for Workday? Expanding to the mid-market is another tenant of Workday’s growth plan. With WorkdayGo, the company is adapting its enterprise playbook to leverage partners. With players like UKG, Rippling, ADP, Dayforce, and HiBob providing tailored, right-sized solutions designed for this segment, Workday will find lots of resistance in this market. (SAP tried this years ago.) Comment from Josh: This is a push for me, I’m skeptical. I love Workday as a product but it’s very complex and needs major administrative support. I doubt Workday can effectively compete with HiBob, UKG, and the others Kathi mentions without building or buying a new product. Years ago Taleo (pioneer in ATS) acquired a separate company to launch Taleo Business Edition and that product sold like hotcakes. I have a hard time seeing how pre-configured Workday SKUs make it that much easier to administer. But who knows, maybe an AI-powered “configurator” could fix that up. Customer-Centric Innovation The 2025 Spring Release delivered over 350 new features, shaped by customer feedback. AI-powered talent rediscovery, simplified workflows, and industry-specific enhancements are all on the list. Customers are reportedly happy and shaping the roadmap. This pace of innovation requires companies to keep up with Workday, often not an easy feat, especially in the AI areas, where adoption still lags the many capabilities Workday offers. A focus on supporting AI transformation will be key to drive real value. Josh’s Perspectives Workday is an ambitious, well run, culture-driven company. These announcements signal a major shift from “technology-based” to “market-based” growth. There’s no question in my mind that thousands of ISVs and integrators would love to build businesses around Workday. The only question is how quickly Workday can make this easy and profitable (for them). As far as AI goes, the market is very competitive. SAP’s AI strategy quite far along (Joule is more extensible than the Workday Assistant), and many AI startups are reinventing the HCM market from scratch. So while the Workday Agent System of Record makes sense, many new “Agent-core” or “AI-native” HCM apps will chip away at Workday’s footprint. That all said, this is an exceptionally well run, strong, “Irresistible Organization”. With a new CTO and strong focus on global growth, I see no reason Workday can’t achieve its $10 Billion target in the next 3-4 years.

Josh Bersin
2025年06月12日
Josh Bersin

Yes, HR Organizations Will (Partially) Be Replaced by AI, And That’s Good I adore the human resources profession. These folks are responsible for hiring, development, leadership development, and some of the most important issues in business. And despite the history of HR being considered a compliance function, the role is more important than ever. CHRO salaries, for example, have increased at 5-times the rate of CEO pay over the last twenty years, demonstrating how essential HR has become. That said, we have to be honest that AI is going to disrupt our role. This week IBM formally announced that 94% of typical HR questions are now answered by its AI agent, and the role of HR Business Partner is all but eliminated except for very senior leaders. As a result the CEO plans to reduce HR headcount and shift that budget towards sales and engineering. Let’s accept the fact that we are in a time of increasing acceleration. In other words, the capabilities of AI are growing much faster than our organizations” ability to adapt, so we have to lean forward and start redesigning our companies. In the case of HR, our Systemic HR model (which we launched two years ago) is now being fully automated by AI. I know IBM’s story well, and I think it explains where all HR teams are going. Many years ago Diane Gherson (prior CHRO) started AI projects to automate recruitment, pay analysis, and performance management. She spoke at our conference eight years ago and shared how IBM’s pay tool (CogniPay was launched in 2018) uses AI to make pay recommendations based on skill. This type of tool, which was years ahead of the “skills-based” strategies we see today, essentially automated many of the performance and pay decisions left to managers. Since then IBM has gone much further, and in my last conversation with Nickle Lamoureux (current CHRO) she told me the AI agent helps write performance reviews, creates development plans, and coaches managers and senior leaders on a myriad of performance based decisions. I totally believe this because I see Galileo doing these kinds of things for companies every day. (Check out the Mercury release.) How does this impact the roles and jobs in HR? Well it definitely eliminates many. In the case of L&D or HR business partners, I believe we could see a 20-30% or more reduction in HR headcount per employee. And that means these individuals may wind up managing the AI platforms, moving into roles as change consultants (which AI still can’t do), or move into areas like org design, learning architect, and data management. I think this is all a good thing. While we all worry about AI taking our jobs, we have to remember that our real job is not to “do things” but to “add value” and bring complex problem solving skills to our companies. And in this journey to “crawl up the value curve,” we all have to learn to use AI, develop AI solutions, and think more systemically about how our companies go to market. I recently interviewed a brilliant HR leader (podcast coming) at WPP who explained how he and his team rationalized their job architecture from 65,000 job titles to only 600 by using new AI tools from OpenAI and Reejig (a work intelligence vendor). As you’ll hear in his story, this effort was a combination of data management, business analysis, change management, and leadership. The results of this work, which are still ongoing, is the opportunity for WPP to dramatically change its go to market strategy, innovation, and growth. That’s the kind of thing we want our HR teams to do. And as these various agents hit the market (see my latest view of the market below), HR professionals are going to have to train them, implement them, and “manage them” for long term success. This means analyzing the cross-functional data they produce, extend them into better decision-making, and move our thinking from dated concepts like “time to hire” and “course completion rates” to meaningful measures like “time to revenue” or “time to productivity” or “time to customer service excellence.” See where I’m going? In a time of increasing technology acceleration we have to “lean in” as hard as we can. Stop thinking about how much money we save on headcount (which is a fleeting benefit, by the way) and focus on value creation. That’s the big benefit of AI: customer service quality, time to market, and innovation. In many ways these “HR downsizing” stories are really stores of “HR crawling up the value curve,” which is really a good thing. And for HR professionals, it’s a time for personal reinvention.

Josh Bersin
2025年05月16日

Josh Bersin

Is The HR Profession As We Know It Doomed? In A Strange Way, Yes. I just spent a week in London meeting with several dozen companies and most of the discussion was about AI. The overwhelming majority of the conversations were about how companies are struggling, pushing, and agitating about the implications of AI, both within HR and within their teams. Coming from the CEO and CFO, HR team are under intense pressure to automate, improve their services, and reduce headcount with AI. Yes, we know AI is a technology for growth and scale, but the main message right now is “hurry up and do some productivity projects.” And “Productivity,” as you know, is a veiled way of saying “Downsizing.” So before I get back to HR, let me discuss downsizing. It’s absolutely true that almost every company we work with has too many people. Why? We have a sloppy way of hiring people, allocating resources, and managing work. We delegate “headcount” to managers and they go out and hire as many people as they can. We don’t really teach (or incent) managers how to build “productivity,” we actually do the opposite. We tend to reward them for “hiring more people.” The result is a problem I just talked about with a large advertising company: too many weird jobs and no consistency or structure to our work. This particular company has around 100,000 employees and more than 60,000 job titles. In other words almost every job is “invented for this person.” It’s insane. The whole reason we have companies (and not individual craftsmen) is to build scale. If we expect every individual manager to figure out how to scale, we’re more or less designing low productivity into the business. There are some simple models we use: call centers, global services groups, shared services, capability communities, and centers of excellence. But that kind of high-level productivity design is now becoming obsolete. In this new era of high-powered multi-functional agents, we need to go much further. Elon Musk likes the “first principles” approach. Fire everyone and start from “first principles,” only hiring the people you urgently need to build, sell, and support your product. That may work in small companies but when you’re big there are too many “support services” to consider. One of the companies we are working with has “program managers” and “project managers” and “analysts” sprinkled all over the organization in random places. In other words, their core staff don’t know how to manage projects, programs, or data. So there’s a bunch of overhead staff doing this for them. Drives me crazy. This took place because there was no discipline in hiring, so each group “bulked up” with staff. This is really business as usual. Organization design is an old, crusty, under-utilized domain so most companies barely think about it. IBM told me a few years ago that their “org design” strategy is to “hire a high performing executive and let him or her figure it out.” I hear that, it’s quite common. The bottom line is this: if we want to get a sound ROI from all these AI tools and agents we have to get a lot smarter about “work design.” And that is not building org charts, it’s the basics of figuring out our workflows, areas of common and uncommon process, and where and how we can automate. Most of our clients have tons of productivity systems already (ServiceNow, Salesforce, Workday, whatever), but they either don’t know how or don’t have the discipline to use them well. So they just keep hiring people. As an engineer I see this visibly all the time. It’s very easy to delegate a “problem” to a person, and not think about it as “plumbing.” But it is plumbing. As Tanuj Kapilashrami from Standard Charter put it, we need to focus on plumbing first, then we figure out where to apply AI. This means we can’t just cross our fingers and hope that the Microsoft Copilot is going to make everyone more productive. We need to look at business processes and skills at the core, and then literally reinvent our companies around these new AI tools. And skills are very important. The reason companies hire a bunch of “analysts” and “project managers” is because individuals and existing managers just aren’t good at their jobs. We all need to learn how to project manage, schedule, and analyze work. That way these high-powered specialists can work on big things, not sit in staff meetings taking notes (where AI note-takers do this well). (By the way, I have to guess that we’ll soon have AI agents for project management, program management, and functional analytics, so those staff jobs are going to be automated next!) How Does This Impact HR Let’s get back to HR. Given this massive effort to re-engineer and implement AI, where does HR fit? Well fundamentally HR is tasked to build process, expertise, and advisory services around the “people processes” in the company. That means hiring, developing, managing, paying, rewarding, and supporting people. It’s a big mission, and when we start to focus on “productivity” then HR must be involved. The general belief is that a “well run” HR team has about a 1:100 ratio to the company. In other words, if you have 10,000 employees you’re going to have around 100 HR people. And the HR team doesn’t just run around doing things, they buy and build HR technology for scale. So HR itself, as a “plumbing” type of operation, needs to be “lean and mean.” If your CEO wants you to hire 50 top notch AI engineers you can’t just start phoning everyone you know: you must decide precisely how you’re going to do this in a scalable, efficient, and highly effective way. (AI engineers are rare, they’re hard to hire!) So your little HR team has to think about productivity. Should we outsource this? (Which is a cheap and dirty way to look productive.) Should we buy a talent intelligence or sourcing system? Should we hire three high-powered recruiters? You know where I’m going. We have to find a way to “be productive” while we try to “make the company productive.” This means we, as a support and advisory function (HR professionals spend a lot of time coaching and supporting managers) have to stop creating forms and checklists and implement AI agents as fast as we can. Why? Because so much of our work is transactional, workflow-oriented, and administratively complex. And AI can do a lot of amazing things, like “assessing the skills of an AI engineer” for example. (Our AI Galileo can literally evaluate a recorded interview and give you a pretty good assessment of an individuals skills, mapped against the Lightcast, SHL, and Heidrick functional and leadership models.) Let’s assume we do this well, and HR technology vendors give us good products. We wind up with amazing recruiting agents, AI agents for employee training, onboarding, and coaching, AI agents that help with performance management, AI agents for succession and careers, and AI agents that deal with all the myriad of personal benefits and workplace questions people have. Where do we end up? Do we “automate away” our own jobs? Well, in a way the answer is yes. AI, through its miraculous data integration and generation capabilities, can probably do 50—75% of the work we do in HR. All this is far from built out yet, but it’s clearly coming. (We just talked with a large pharmaceutical company that is “all-AI” and they manage a team of 6,000+ scientists and manufacturing experts with only ten people in learning and development. They’ve automated training, compliance tracking, onboarding, leadership support, and all the details of training operations.) Could you do all that for a fast-growing 6,000 person company with 10 people? I doubt it. Most companies would have more than 10 people in sales training and sales enablement alone. So here’s my point. HR, like other functional areas in our companies, is going to have a real-life identity crisis. If you can’t figure out how to move your HR function up the maturity level quickly (check out our Systemic HR maturity model) someone’s just going to cut your headcount (the Elon Musk approach). Then you’ll be figuring out AI in a hurry. (Galileo can assess your HR maturity with its “consulting mode,” by the way.) I’m not saying this is easy. The AI products we need barely exist yet. But the pressure is on. You shouldn’t wait for the CFO to point his “productivity gun” in your face, you have to get ahead of this wave. Start pushing yourself to fix plumbing, check out the new tools in the market, get your IT team involved, and redesign your work using your own expertise. Many surprisingly good things will happen. Let me give you an example. A few years ago Chipotle adopted an AI-based agent system for recruiting, effectively automating a complex workflow for hiring. Not only did it save millions of dollars, the “speed and quality” of hiring went up so high the CEO talked about it as their top “revenue driver” with Jim Cramer on CNBC. In other words this “identity crisis” in HR is a good thing. Our recruiting, training, and employee services groups are too big. AI can automate enormous amounts of this work. So my advice is this. As the AI wave sweeps across your company, get out your old “org design” book and start redesigning how your HR team operates right now. Then you can go to the AI vendors and tell them what you want. That’s the secret to keeping HR in tip-top shape. Will HR go away? Well a lot of the process, data management, and support roles will absolutely change. And yes, employees and job candidates will happily use intelligent bots instead of calling their favorite HR manager. But as a Superworker, you, as an HR professional will do more interesting things. You’ll become a consultant; you’ll manage and train AI systems; and you’ll have much more real-time information about the strength and weaknesses of your company. We’re just going to have to lean into this AI wave to get there. As AI agents arrive, it’s time to seriously re-engineer HR. And this time it’s not a transformation, it’s a reinvention. Bottom line is this. Don’t wait for Workday, SAP, or some other vendor to “invent” a tool that changes your HR operation. You should do it yourself first and bring your IT people with you. That way you’ll buy and build the AI systems you need, and the result will be a new career, an even better HR function, and the opportunity to help your company move from “hiring” to “productivity” in the future. 我刚刚在伦敦与数十家企业进行了为期一周的交流，大部分讨论都围绕着AI展开。绝大多数对话的主题是：公司在应对AI带来的影响时，感到焦虑、推动、甚至焦躁不安，这种焦虑不仅体现在HR部门，也体现在各业务团队中。在CEO和CFO的压力下，HR团队正被要求加速自动化、优化服务、并通过AI实现人员精简。虽然我们都知道AI是一种能够促进增长和规模化的技术，但当前传递出的主要信息是：“赶紧推动生产力项目。” 而所谓的“生产力”，实际上就是“裁员”的委婉说法。先谈谈裁员几乎我们接触的每一家企业，都的确存在人员过剩的问题。这是为什么呢？因为我们的招聘、资源配置和工作管理方式本身就非常低效。我们将“编制名额”下放给各级管理者，而他们则倾向于尽可能多地招聘人员。我们并没有真正教导或激励管理者如何构建高效的生产力，反而往往奖励他们“扩大团队规模”。结果就是，像我最近在一家大型广告公司看到的那样，组织中充满了各种各样的职位，但缺乏统一性和结构性。这家公司有约10万名员工，却设有超过6万个不同的岗位头衔——几乎每个职位都是为某个人量身定制的，这种做法显然荒谬。企业存在的根本目的，是为了实现规模化。如果每个部门经理都各自为战，自行搭建团队架构，那无异于将低效深植于企业之中。虽然我们有一些基本的组织效率模型，比如呼叫中心、全球服务中心、共享服务、能力中心等，但这些传统设计在当下正逐渐过时。在高性能多功能AI代理全面普及的时代，我们必须走得更远。从“第一性原理”重构组织？ Elon Musk 推崇“第一性原理”方法——即解散现有团队，只从零开始招聘最核心、最迫切需要的人员。这种方法在小型公司或许奏效，但在大型企业中，由于存在大量“支持服务”，简单地“砍掉重建”并不可行。现实中，很多公司在各个角落散布着项目经理、程序经理、分析师等职位，因为核心员工缺乏管理项目、推进计划、或进行数据分析的能力。由于招聘过程中缺乏严格的标准和规划，各部门纷纷自行扩编，导致组织臃肿、效率低下。组织设计本来就是一门古老且被严重忽视的学问，多数公司对此缺乏系统化思考。IBM 曾表示，他们的组织设计策略是“聘请一位高绩效高管，让他/她自己摸索出解决方案”——这实际上是行业普遍现象。 AI真正改变的，是“工作设计” 如果我们希望从AI工具和代理中获得真正的投资回报率，就必须彻底重新思考“工作设计”——不仅仅是画组织结构图，而是要厘清工作流程、标准化与非标准化的业务环节，并找出可以自动化的领域。尽管大多数企业已经部署了大量的生产力系统（如ServiceNow、Salesforce、Workday等），但由于缺乏使用这些系统的能力或纪律，反而持续地通过“增加人手”来解决问题。作为一名工程师，我对此体会尤深。将问题推给某个人远比优化底层“管道”来得容易。然而，管理工作流程就像修建城市水管系统——如果基础设施不合理，再先进的AI工具也无济于事。正如渣打银行Tanuj Kapilashrami所说：“必须先修好管道，才能合理应用AI。” 这意味着，我们不能指望微软Copilot之类的工具神奇地提升员工生产力。我们必须从根本上重新审视业务流程与员工技能，并围绕AI重新设计整个企业运作模式。员工技能，未来的关键企业之所以聘请大量“分析师”和“项目经理”，往往是因为普通员工和管理者缺乏项目管理、时间安排、数据分析等基本技能。未来，所有人都需要掌握这些能力，而不再依赖大量辅助人员。高阶专业人才应当专注于重大事务，而不是出席会议做会议记录（AI记录工具早已能胜任此事）。（顺便提一句，我预测很快就会出现AI项目经理、AI程序经理、AI数据分析师——这些岗位也将逐步被自动化！）那么HR会怎样？回到HR领域，当企业致力于重塑流程、导入AI时，HR的角色至关重要。 HR的本质任务是构建并管理围绕“人”的各项流程：招聘、培养、管理、薪酬、激励与支持等。这项使命极为庞大，当公司将焦点转向“提升生产力”时，HR必须积极参与。一般认为，一个运作良好的HR团队与公司整体人数的理想比例是1:100。也就是说，一家拥有1万名员工的公司，大约需要100名HR人员。而优秀的HR团队不仅自己高效运作，更会采购、搭建技术系统，以实现规模化管理。举例来说，如果CEO要求你招聘50名顶尖AI工程师，你不能只是随便打几个电话，而是要设计一套高效、可扩展的方法。这可能包括外包、引进人才情报系统、招聘高端猎头，等等。总之，HR自身也必须成为高效运作的样板。因此，HR团队必须迅速引入AI代理，取代大量重复性事务，尤其是那些依赖工作流、流程管理和行政性处理的工作。比如，我们的Galileo系统已经可以自动评估候选人的面试表现，并将其技能映射到Lightcast、SHL和Heidrick的领导力模型。未来，HR工作会消失吗？某种程度上，答案是肯定的。凭借出色的数据整合和生成能力，AI可以完成50%-75%的HR工作。目前这些AI系统尚未完全成熟，但趋势已经非常明显。我们刚刚与一家大型制药企业交流，他们已经基本实现了“全AI化管理”，以仅10人规模的学习与发展团队，服务6000多名科学家和制造专家。他们通过AI自动完成了培训、合规追踪、入职辅导、领导力支持等任务。对于大多数公司来说，这种效率简直是难以想象的。 HR将迎来身份危机未来，HR必须迅速向更高的成熟度迈进（可以参考我们提出的Systemic HR Maturity Model）。否则，就会像Elon Musk那样，被大规模裁员，并被迫在短时间内仓促上马AI项目。我并不是说这条路轻松易行。事实上，市面上真正成熟的AI HR产品还非常有限。但压力已经到来。 HR不能等着CFO拿着“生产力枪”指着自己，必须主动出击，修好内部“管道”，试用新工具，联合IT团队，重新设计工作模式。这样，你将能主动选择适合自己公司的AI系统，并构建一个全新的、充满机遇的职业未来。结语：HR的重塑与再创造让我们看看Chipotle的案例。他们通过部署基于AI的招聘代理，成功自动化了复杂的招聘流程，不仅节省了数百万美元，还大幅提升了招聘速度和质量。甚至在接受CNBC采访时，CEO将这一成果称为公司的“主要营收驱动因素”。这场HR身份危机，其实是一个难得的机遇。我们今天的招聘、培训、员工服务团队规模普遍过大。AI将能够自动化其中大量工作。我的建议是：在AI浪潮席卷而来之前，立即拿起你尘封已久的组织设计手册，重新设计HR团队的运作方式。这样，当面对AI供应商时，你可以主动提出自己的需求，而不是被动接受他们的产品。未来HR不会消失，但大量传统流程、数据管理与支持岗位将发生剧变。员工与候选人也会越来越习惯通过智能机器人，而非人力HR来解决问题。不过，真正优秀的HR专业人士，将会变成超能型人才（Superworker）——你将成为企业战略顾问、AI系统训练师，并且能够实时掌握公司人才与流程的整体健康状况。这次，不再是简单的“转型”，而是真正意义上的“再创造”。

Josh Bersin
2025年04月26日
Josh Bersin

AI冲击下的白领危机：你准备好职业重塑了吗？概要：随着 AI 技术的快速普及，白领就业市场正悄然发生结构性变化。ADP 数据显示，需要高等教育背景的岗位增长最慢，而零售、餐饮、制造业等“传统蓝领”岗位需求激增，薪资涨幅甚至是白领的三倍。Josh Bersin 提出，白领专业人士需正视现实，主动进行职业重塑。这不仅仅是“学习新技能”，更是一次心态与方向的双重更新。经验与判断依然宝贵，但如果不能掌握AI工具和新方法，将难以在职场中保持竞争力。在这个快速变化的时代，你是否也思考过如何在5年、10年后仍保持职业优势？欢迎留言分享你正在学习的新技能，或者你对“终身职业”概念的看法。以下是正文，最后附录英文原文：在过去六个月里，我们已经看到大量迹象表明白领经济正处于衰退之中。员工停止跳槽，工资增长放缓，而研究表明，拥有大学学历的员工如今是市场上最不被需要的群体。请看 ADP 的最新研究，数据显示：那些需要高等学历（“高度准备”的岗位）现在是增长最慢的职业类别。 ? 大学学历的需求正在下降好消息是，这也让低薪、教育程度较低的群体迎来了更多机会。餐饮、医疗、零售和制造行业的就业需求强劲，工资增长速度甚至是白领工作的三倍。从整体来看，这对美国经济是利好的，因为它有助于缩小收入差距、提升生活水平。但对于那些在大学、研究生教育甚至博士学位上投入了大量金钱和时间的人来说，我们是否正在变成“未来被边缘化的劳动力”？不幸的是，答案是是的。那么，我们（以及雇主）该怎么办？简单地说，“赶快学会使用 AI”，对吧？研究显示，使用 AI 的软件工程师生产效率在几周内提高了 26%。对于市场营销、研究、出版、设计等专业人士来说也同样有效。但这种转变需要时间。一次令人震惊的拍摄经历我最近在伯克利为一门在线课程拍摄视频，当我走进拍摄场地时，我惊讶地看到 6 名资深的视频/音频人员，一个摆满灯光、摄像机和音响设备的房间，还有一名制片人、剪辑师以及其他专业人员，他们大多是 40 到 50 岁之间。这一天的拍摄团队成本估计至少在 5 万美元以上。而实际上，很多内容完全可以在一个灯光良好的家庭环境中，用一部 iPhone 和几只好麦克风就搞定了。请一位熟悉剪辑的 YouTube 博主，也能出不错的效果。虽然质量可能不同，但我几乎整整一个下午都在注视着一群“旧模式的工作者”。老一代的职业失落感我还看过一篇关于 Gen-X（40-50岁）职场人的职业困境的文章，一位资深广告人感叹道： “我花了 20 年研究广告和品牌，而现在一个 20 岁的网红比我更懂营销！” 这太真实了，真的。接受现实：我们必须适应变化我们这些曾经的顾问、分析师、工程师和专业人士，如今正在经历 1970 到 80 年代制造业工人曾面临的焦虑。我们也必须学会适应。以下是我个人的一些建议： 1️⃣ 放下偏见，承认需要重塑自我我曾经不断为自己 1970 年代接受的人文学科教育辩护，那段经历确实美好且重要。它教会我“看待世界的角度”，但并不等同于“实用技能”。此后的职业生涯，我不断“自我重塑”： 80年代学电脑和IT 90年代学数据、市场和分析 2000年代了解互联网、创业、领导力最近十年，深入研究 HR、管理、领导力和 AI 每个十年，我都重新开始，而“谦逊”是最大的动力。说实话，我曾以为 AI 只是 LISP 编程和一些疯狂的 UC Berkeley 计算机科学家搞出来的东西。直到三年前我才开始重新学习，从 YouTube 视频、播客、文章中补课。无论你是财务、市场、工程还是设计专业人士，都需要这样做。曾经用滑尺的你，得接受 HP 计算器，再接受电子表格，现在要接受 AI。不学习，你也会被取代。这很难受，但你任何时候都可以重新学习。请接受这个现实。并且要明白，“资历”可能并不重要。在这个时代，你可能得重新成为一个“学徒”。 2️⃣ 不要抛弃你的智慧与判断力尽管技术在变，但你的经验、判断力、教育背景仍然很重要。比如一位资深的视频制作人，他也可以像年轻人一样掌握 iPhone 和 AI 工具，但他的经验、审美、品牌意识、语言控制力，是新人难以比拟的。 AI 可以让每个财务部门都变得“自动化”，但最终真正盈利的公司，一定是那些更懂成本结构、盈利产品和商业模式的。这些能力不是工具教你的，而是智慧与判断的积累。 3️⃣ 尝试新事物，失败就放弃技术快速变化，很多人会选择“观望”，等那个“最牛”的工具出现再去学。但那通常是失败之路。例如 Galileo 这样的系统，也许已经比你现在用的工具好 10 倍了。即使它未来可能失败，也值得尝试。 1980 年代 Lotus 1-2-3 是一项伟大发明，首次实现了表格、文档和演示的整合。但最终它也被淘汰了。但那些第一时间学会 Lotus 的人，很快又掌握了下一代工具。一位我在 IBM 的朋友，就是 Lotus 的第一位系统工程师，后来成了 Yahoo 亚洲区总经理，最后还当上了风投合伙人。如果他当时只顾担心 Lotus 会不会失败，也不会有后面的辉煌。 4️⃣ 投资你的激情、能量和生命力接受职业终结是痛苦的。有时候让人焦虑、迷茫、甚至抑郁。我也经历过，花了多年学习的知识，如今一提就被人白眼：“你还活在过去。”我自己也常常这么做，可能跟年龄有关。解决方法是：重启你的个人能量。我花很多时间和年轻的 HR 领导、创业者、家庭成员相处，保持活力，吸收新鲜观念。保持身体健康（散步、早起、健身）也非常重要。这些让你有精力去“重启”。我每个周六早上都会录播客，这既是总结，也是前瞻。这种反思与更新，是重塑的重要部分。 5️⃣ 接受不确定性最后一点也是最重要的。当你的工作没了、或你需要重新开始时，就像跳下悬崖——你不知道落地在哪里。但这是可以接受的。如果你愿意更新技能、接触新世界，总会有新机会出现。就像那些失去工厂岗位的蓝领工人，后来转行做木工、包工、教师等等。如今我们这些“白领被冲击者”，可能无法像从前那样清晰地规划未来。但我敢保证，新机会一定存在。只要你准备好，未来一定充满希望。 Over the last six months we’ve seen much evidence of a white-collar recession. Employees have stopped changing jobs, wage growth is slowing, and research shows that workers with college degrees are the least “in-demand” in the market. Note this new research by ADP which shows that jobs requiring advanced degrees (“extensive preparation”) are now the slowest-growing part of the job market. The positive of this is that lower-wage, less educated workers are seeing opportunities. Demand for food service, healthcare, retail, and manufacturing workers is strong, and in fact their wages are growing at 3-times the growth of white-collar jobs. And this is positive for the US economy, since it reduces income inequality and raises standards of living. But for those of us who invested heavily in college, graduate school, and other advanced degrees, are we becoming the new “dislocated workforce” of the future? Unfortunately the answer is yes. What Should We (and Employers) Do? Well the simple answer is “get your act together with AI,” right? Studies show that software engineers who use AI are 26% more productive in weeks, and the same is true for those of us in marketing, research, publishing, and design. But this shift takes time. I recently spent an afternoon doing a video-shoot for an online course here in Berkeley, and when I arrived at the location I was astounded to see 6 senior video/audio people, an entire room of lighting, cameras, and audio equipment, and a producer, editor, and other professionals, each of whom were in their 40s or 50s. This massive team of video producers was probably costing the vendor $50,000 or more for the day. I bet most of this could have been done in a nicely lighted home with an iPhone and some good microphones and a YouTube influencer who knows video editing. I’m not saying the quality would be the same, but I was literally staring at “legacy work” for hours as I sat painstakingly through the interview. I recently read an article about the career frustrations of Gen-X workers (now in their 40s and 50s) and I had to smile. One of the professionals lamented “I spent 20 years learning about advertising and branding and now a 20-year old Influencer knows more about marketing than me!” So true, so true. Let me not belabor the issue, we just have to accept that things have changed. We, as the privileged consultants, analysts, engineers, and professionals in the world, face the same frightening fate which manufacturing workers felt in the 1970s and 1980s. And we have to learn to adapt. Let me give you my advice. 1/ Let go of your bias and admit you have to reinvent yourself. I spent a lot of my life cost-justifying the “liberal arts education” I received in the 1970s, and it was a wonderful and important experience. And I continue to maintain that learning about history, science, and philosophy is valuable over time. But what it taught me was “perspective,” not skills. Yes, I learned to read and write and think, but most of my career since has been about reinventing myself regularly. In the 1980s I learned about computers and IT; in the 1990s I learned about data, marketing, and analytics; in the 2000s I learned about the internet, entrepreneurship, and leadership; and in the ensuing decades I’ve learned about HR, leadership, management, and now AI. Every decade you have to reinvent yourself, and in every situation your humility is what drives you. Honestly I thought AI was all about LISP programming and the crazy UC Berkeley computer scientists I worked with until three years ago. I woke up like everyone else and “relearned” what I needed to know, watching YouTubes, reading, and listening to podcasts. If you’re a finance person, marketing professional, engineer, or other white collar worker, you must do the same. Just because you found your slide-rule fun and trendy to use in the 1980s, you had to shift to the HP calculator, spreadsheet, and now AI to stay ahead. If you fail to reinvent, you too can find yourself “thrown aside” for a younger replacement. This is a humbling experience, but you can learn at any age. Just accept that the world has changed. And let me add this. Your “seniority” and “experience” may not really matter. In a world of career reinvention, you may have to be a bit of an apprentice again. 2/ Don’t let go of your wisdom, judgement, and maturity. Despite the amazing skills of some, your experience, judgement, and education does matter. While you learn new tools and skills, it’s ok to fall back on everything you’ve learned before. And that means you, as a white-collar professional, are bigger and more than your “skills.” Consider the videographer, for example. He or she may learn to use AI and the iPhone like a teenager, but they bring their experience with mood, branding, tone, and language. Your experience as a finance professional, an engineer, a designer, or a leader still matters. Technical skills are actually the easiest to obtain – it’s the judgement, wisdom, and experience that create value. Imagine, for example, if every finance department is fully “AI-enabled.” That doesn’t mean every company in an industry will be as profitable – it will be the companies that deeply understand their cost structure, their profitable products, and their business models that outperform. That stuff comes from wisdom, judgement, and experience. 3/ Try new things and throw them away if they fail. When technology changes quickly there’s a tendency to “wait.” I’ll just wait until the world’s leading “design tool” or “finance tool” comes along, and then I’ll jump in and reskill myself. Sorry, that’s a recipe for failure. New systems (like Galileo, for example), may be 10 times better than the ones you’ve used before, even though some may fail. Lotus 1-2-3 was a miraculous invention in the 1980s and it taught us how to integrate spreadsheets, documents, and presentations. (Believe it or not, nobody even considered such integration in the 1980s.) But Lotus went the way of the dinosaur, and those skills were stranded. The people who jumped into Lotus and learned how to use it quickly migrated to a new generation because they had been playing around. One of my friends at IBM in the 1980s left the mother ship to join Lotus as their very first systems engineer. Yes, he eventually left but later that he became the general manager of Yahoo Asia and then a successful venture capitalist. If he had worried about Lotus’s future (it was a small company at the time), he never would have succeeded as he did. I play with lots of new tools all the time, often just to see what’s going on in my domain. This is why I talk with almost every HR tech vendor that approaches us. 4/ Invest in your own passions, energy, and longevity. It’s not easy to face the demise of your career. It’s painful, frightening, and sometimes depressing. I spent so many years learning about my old stuff and when I bring it up people roll their eyes and think “this guy is living in the past.” I know I still do it and maybe it’s because of my age. The solution is to reinvigorate your energy: personal and professional. I spend a lot of time with young HR leaders, young entrepreneurs, and my own young family members. It helps me stay current and excited about the future, because many of the things they do are amazing and unexpected. Take care of your physical health (go for walks, get up early, go to the gym). This gives you the energy to “reinvent.” I spend every Saturday morning working on my podcasts, largely as a way to “think ahead” as well as summarize the week. These periods of personal reflection and exercise are vital as you reinvent yourself. This morning I was watching a video of a job fair in Washington DC, watching dozens of middle-aged professionals who had been “DOGE’d” out there looking for work. One woman, a senior research professional in the FDA, was lamenting her need to reinvent her career at the middle of her life. I could see the sadness and fear in her eyes. She made the comment, “I spent a few days sitting on the couch wondering how I could ever get up again,” but then went to a job fair and suddenly realized there was a huge market of new opportunities. The reporter asked her how she felt, and I could see her eyes flash as she realized “maybe this reinvention will be good for me.” 5/ Uncertainty is ok. And that leads me to the final point. When your job is gone or you need to reinvent, it’s like jumping off a cliff. You don’t know where you’ll land. Well that’s perfectly ok. In most cases if you build your skills and reach out into the new world, you will find something new that you never expected. Many blue collar workers who lost factory jobs became carpenters, contractors, teachers, or other careers. We, as the white collar disrupted, may not see the future as clearly as we have in the past. I can guarantee, however, that new opportunities do await. Just strap in for a ride and positive things will happen ahead. Additional Information

Josh Bersin
2025年03月31日
Josh Bersin

Josh Bersin: Understanding the Path to CHRO Josh Bersin 最新研究揭示 CHRO 成长轨迹与未来挑战!近年来，首席人力资源官（CHRO）这一角色正在经历前所未有的变革。最新发布的《Understanding the Path to CHRO》报告(点击可以下载报告，同时附录在文章后)，基于对 20,000 多名 CHRO 的数据分析，深入研究了 CHRO 的成长路径、核心能力及全球 HR 领导者如何适应企业需求的变化。该研究揭示了HR 从传统行政职能向战略核心的转型趋势，同时发现： 75% 的 CHRO 来自外部招聘，内部继任计划严重不足。 CHRO 逐步迈入 C-suite，13% 进入企业最高薪酬前五名，相比 30 年前增长 26 倍。四类 CHRO 发展路径浮出水面：职业型 CHRO（Career CHRO）、企业型 CHRO（Company CHRO）、业务型 CHRO（Business CHRO）、运营型 CHRO（Operations CHRO）。具备国际化经验的 CHRO 绩效更高，75% 的高绩效 CHRO 曾在海外工作。政治学、经济学背景的 CHRO 更具影响力，而 HR 专业背景反而在高绩效公司中占比最低。从这些数据来看，CHRO 角色不再是简单的人才管理者，而是企业变革的推动者、业务战略的支持者、AI 与科技革新的领导者。那么，中国的 HR 领导者如何才能成长为具备全球视野的 CHRO？本文将从CHRO 角色的转型趋势、职业路径、核心能力模型及中国 HR 的成长路径四个方面展开分析。报告下载地址：https://www.hrtechchina.com/Resources/59250FA4-A800-58D9-5CE6-76E4DBC4F82A.html ? CHRO 的转型趋势：从 HR 负责人到企业变革领导者传统 HR 主要聚焦于招聘、薪酬管理、劳动合规等事务性工作，过去常被视为“后勤支持”部门。然而，随着全球劳动力市场变化、AI 赋能 HR、企业运营模式调整，CHRO 的角色发生了深刻变化： 1️⃣ CHRO 从 HR 服务交付者转变为业务战略伙伴过去 HR 被认为是支持职能，而今天，CHRO 需要直接参与企业战略决策，关注人才如何驱动业务增长。例如，疫情后全球远程办公兴起，CHRO 需要设计全新的组织架构、推动员工体验升级、调整绩效激励模式，以适应新的工作模式。 2️⃣ AI 与数字化重塑 HR 角色AI 和 HR Tech（人力资源科技）正在改变 HR 的运作方式。CHRO 不仅需要理解 AI 招聘、数据驱动绩效管理、智能学习平台，还要在组织中推动这些技术的应用。例如，采用 AI 进行人才画像分析、通过自动化面试减少招聘成本、利用数据分析优化员工保留率。 3️⃣ 全球化人才流动与多元化管理企业越来越依赖国际市场，CHRO 需要具备跨文化管理、远程团队领导、国际雇佣合规的能力。报告发现，在高绩效公司中，75% 的 CHRO 具备国际工作经验，这说明全球视野已成为 HR 领导者不可或缺的竞争力。 ? 四类 CHRO 发展路径：你属于哪一类？研究报告将 CHRO 的职业路径划分为四种主要类型，每种路径各有优势和挑战： 1️⃣ 职业型 CHRO（Career CHRO）——最常见的路径通过在不同公司担任 HR 领导职务不断晋升，占比 73%。优势：具备跨行业 HR 经验，能从外部引入最佳实践，拥有更广阔的专业网络。挑战：对新公司的文化和业务理解较浅，缺乏长期稳定的 C-suite 关系。 2️⃣ 企业型 CHRO（Company CHRO）——公司内部晋升在同一公司内部从 HR 经理逐步晋升为 CHRO，占比 17%。优势：深谙企业文化和业务流程，与内部管理层关系紧密。挑战：缺乏外部视角，可能难以推动 HR 变革和创新。 3️⃣ 业务型 CHRO（Business CHRO）——来自业务部门从销售、运营、市场等业务部门转型进入 HR，占比 8%。优势：更能理解业务需求，与 C-suite 关系更紧密，推动 HR 战略落地能力强。挑战：缺乏 HR 专业知识，需要依赖强大的 HR 团队支持。 4️⃣ 运营型 CHRO（Operations CHRO）——来自行政管理从财务、法务、风控、合规等行政职能转型进入 HR，占比 2%。优势：擅长数据分析、预算管理、企业治理。挑战：缺乏人才管理经验，对 HR 战略落地理解较弱。 ? 在北美工作的华人 HR 领导者如何突破瓶颈？在北美职场，华人 HR 面临文化适应、晋升壁垒、C-suite 话语权较弱等挑战。如何突破天花板，成长为 CHRO？ ? 1. 强化本土商业思维，提升 C-suite 话语权深入了解北美商业环境、企业运营模式、行业趋势。参与跨部门会议，与 CEO、CFO 直接对话，培养以业务为核心的人才战略思维。 ? 2. 培养影响力，突破“华人 HR 只擅长执行”的刻板印象多发声，多展示成果：在公司内外分享 HR 变革案例，塑造领导者形象。主导 HR 变革项目，例如推动 AI 赋能招聘、优化薪酬激励机制，提升 HR 价值感。 ? 3. 争取国际轮岗机会，提升全球 HR 领导力申请企业的跨国 HR 轮岗项目，拓展跨文化管理经验。参与国际 HR 论坛、北美 HR 高管社群，建立全球视野和人脉资源。 ? 4. 选择适合的 CHRO 职业路径喜欢跨行业挑战？选择职业型 CHRO 路线。想深耕企业文化？适合企业型 CHRO 发展路径。具备销售、运营经验？向业务型 CHRO 方向发展。 ? 5. 强化数据与 AI 能力，掌握 HR 科技趋势学习数据分析、AI 招聘、人才预测建模，让 HR 决策更具数据支撑。掌握 HR Tech 生态系统，推动数字化 HR 变革，提高 HR 部门的战略价值。 ? 结论：北美华人 HR 需要突破自我，成为“全球 CHRO” 要成为北美企业的 CHRO，仅靠 HR 知识远远不够，商业思维、数据能力、影响力、全球化经验都是必备技能。北美华人 HR 需要打破行业天花板，成为推动企业变革、掌控未来人才战略的全球化 CHRO 领导者！

Josh Bersin
2025年02月17日
Josh Bersin

Despite Political Firestorm, Diversity Investments Are Alive And Well Josh Bersin 发表文章：尽管政治压力和社会对多元化与包容性（DEI）计划的批评日益加剧，许多公司依然重视相关投资。这些企业将DEI从单独的HR计划融入到领导力、绩效管理和招聘战略中，形成了更加全面的文化建设方式。在员工对企业领导层信任度下降的背景下（如Edelman信任晴雨表指出的68%员工认为CEO不诚实），信任、透明和公平已成为企业文化的核心要素。企业如今更注重绩效文化，通过构建基于能力与高绩效的包容环境，吸引各年龄、性别及种族的优秀人才。杰米·戴蒙等领导者已公开表示支持DEI，证明高绩效与包容性是现代企业成功的关键。尽管DEI独立职能角色在减少，但相关实践已经深度融入企业运营。各行业的领先企业正通过这种方式实现快速转型和增长，进一步强调了DEI对企业文化和绩效的重要性。下面是全文，请欣赏： As the WSJ has reported extensively, companies like Harley Davidson, Tractor Supply, Walmart, and McDonalds are publicly pulling back on DEI programs, largely under pressure by political activists. Fueled by the supreme court’s striking down of affirmative action in 2023, there is a political movement to dismantle the “social justice” movement that took hold in corporate HR departments. Now, driven by the new administration, the Federal Government is “ending radical and wasteful” government DEI programs. And the executive order is asking the Justice Department to litigate up to 9 private companies as examples. As a part of this plan, each agency shall identify up to nine potential civil compliance investigations of publicly traded corporations, large non-profit corporations or associations, foundations with assets of 500 million dollars or more, State and local bar and medical associations, and institutions of higher education with endowments over 1 billion dollars. Of course this has created a firestorm of debate, and many companies are doing away with dedicated DEI roles in HR. But our research, which includes discussions with many dozens of Chief HR Officers, heads of recruitment, and others, finds that the investments are alive and well. Here’s where I sense we are. While DEI and pay equity programs have been around since the 1960s (companies like Coca Cola and Google have been sued for gender and racial pay inequities), the topic got out of hand. Post George Floyd, which was a traumatic event in the United States, companies went overboard with training and messaging about social justice, oppression, micro-aggression, and other uncomfortable topics. Many programs included discussions of topics like “white fragility,” “intersectionality,” “oppression,” and other social topics. While this was trending in the media, many employees told us these programs made them uncomfortable. In a country like the United States (I just got back from two weeks in South Africa, where these issues are front and center) where we have a long history of immigration and diversity, this topic has been debated for hundreds of years. I worked at IBM during the days of affirmative action (1970s and 1980s) and my personal experience was very positive. Black and Asian professionals were actively recruited and promoted at IBM during my tenure and I have fond memories of IBM as a company with a powerful culture of “respect for the individual” (IBM’s motto). (Read Thomas Watson’s 1963 manifesto: it’s a bit gender-biased but remains relevant today. Watson, the founder of IBM, talks extensively about equity between white and blue collar work, fair wages and benefits, and opportunities for all. Note that IBM is one of the only tech companies that has survived more than 100 years so these principles have served the company well.) Now that we’ve entered a business focus on productivity, AI, and technology transformation, companies want to build a culture of meritocracy, skills, leadership, and internal mobility. The #1 issue we hear from CHROs and CEOs is “how do we transform our company faster?” Sitting around to debate diversity targets or DEI agendas just doesn’t feel important. That said, as we discuss regularly with leaders in every industry, CEOs and CHROs are very concerned about corporate culture. The new Edelman Trust Barometer describes a shocking drop in trust among workers. More than half of all employees believe CEOs are overpaid and 68% believe they lie on a regular basis. So cultural topics of inclusion, fairness, and respect are extremely important. (The Edelman research even points out that 40% employees believe that hostile activism against their employer is acceptable (violence, property damage, social media attacks). So building a culture of trust, transparency, and listening remains essential. And that’s why culture still matters. As I discuss in our research “The Rise of the Superworker,” (and PwC’s 2025 CEO survey also points this out), companies that transform faster make more money. And transformation, regardless of the technology behind it, is always dependent on people. So when we read about corporate transformations at companies like Boeing, Intel, and Nike, we know that there are always issues of culture. Where does the DEI agenda now fit? As I talk with leaders around the world, it has clearly not gone away. Today, rather than focus on representation targets or social issues, companies are embedding their focus on meritocracy within the business, moving it out of the world of an “HR program.” And this, despite the political backlash, is a good thing. As even Robby Starbuck points out, every leader believes in meritocracy. We want our teams to reward high performance and encourage everyone to learn, grow, and advance in a fair way. DEI, which became a standalone mission of its own, is now a part of “building a culture of performance,” and that means respecting high performance among all genders, races, disabilities, and ages. It means creating a culture of psychological safety where people can speak up, and it means being crystal clear with feedback, accountability, and behaviors we value. Finally, let me celebrate the public statement by Jamie Dimon, one of the most respected CEOs in the world. When asked about DEI activists at the World Economic Forum, he answered “bring them on, we’re proud of what we do.” While much of the political focus against DEI seems to focus on “moving companies to the right,” I think the real trend is quite different. Leaders and HR departments are taking the high-profile DEI agenda and embedding it into the disciplines of leadership, recruitment, performance management, and rewards. And even today, as Lightcast data shows, there are more than 7,000 DEI roles posted for hire. The highest performing companies in the world are inclusive and fair by nature – that’s why high-performers want to work there. Let’s let “DEI” as an HR agenda move aside, and move the topic back into the business of leadership where it belongs. (Listen to real-world case studies in The Josh Bersin Academy or browse all our DEI research in Galileo.)

Josh Bersin
2025年01月27日
Josh Bersin

超级员工的崛起 -The Rise of the Superworker: Delivering On The Promise Of AI 《超级员工的崛起》研究报告揭示了AI如何深刻改变工作场所与工作方式。随着AI技术融入工作流程，传统工作模型被重新定义，AI正助力“超级员工”以创新的方式提升生产力和创造力。报告指出，企业若想在AI时代中保持竞争力，必须重新设计工作与组织模式。首先，需要通过AI实现任务自动化并提高工作效率；其次，推动工作流程的整合，利用智能代理提升整体生产力；最后，培养员工适应变化的能力，推动动态化的工作环境。 AI并不是简单地取代工作，而是通过赋能实现员工能力的跃升。例如，一些企业利用AI快速生成培训计划，将原本需要数月的工作缩短为数天。报告也强调，随着AI成为“同事”，全新岗位将随之出现，如知识库维护员、AI数据隐私与伦理管理者等。为了迎接这一变革，报告提出了五大关键战略：重新设计工作与组织模式，构建动态人才模型，调整薪酬与绩效体系，加强以人为本的领导力，以及加速系统性HR®的转型。只有将技术与人的因素完美结合，企业才能成功实现AI转型。报告强调，AI的核心并非技术，而是通过创新推动人与组织的共同成长。1月28日的发布会将深入剖析这些趋势与战略。 We’re excited to launch our groundbreaking research “The Rise of the Superworker,” a deep dive into the impact of AI on the future of work. As our hallmark research for the year, it defines the roadmap for leadership, technology, and HR. (Register for the launch webinar on January 28.) The Workforce and Workplace Environment We are entering a year of political change, economic disruption, and changing labor markets. As I discussed recently (The Tumultuous Year Ahead), the world is experiencing talent shortages in front-line and blue collar work (US unemployment remains at 4.1%) while white-collar employment is softening. CEOs are investing in AI in a quest for productivity and workers are asking to be retrained. And many core values (diversity and inclusion, pay equity, remote work) remain challenging. Companies believe that AI will transform their business, so investment in technology is exploding. Yet as history tells us, this “trillian dollar AI-based re-engineering” effort is about people, not technology. As the research points out, the AI revolution, as exciting as it feels, is all about redesigning the way we get things done. And that lands in the laps of HR: how we redesign, reskill, and redeploy people in a world of highly intelligent systems. Understanding The Superworker and The Superworker Company Let’s start with the basics. Companies are filled with business processes, tools, and job models designed around traditional people-centric work. Every job function, from sales to marketing to manufacturing, has been designed around the old-fashioned job families of the past. In other words, we’ve run our companies as “people machines.” We design a set of jobs and job families, then hire, train, and promote people to grow. This model creates a sprawling company filled with skills challenges, people wanting promotion, and fragility as the business goes through change. The digital revolution, which defines the last 27 years of transformation, did speed things up. It automated many processes and opened up the ideas of self-service, e-commerce, and direct consumer transactions. But it didn’t fundamentally change how companies are organized: rather it accelerated the processes we had. Suddenly, with AI everything is different. As the most intelligent and data hungry technology ever, AI stands to integrate and redefine every business process and “superpower” every employee. And this shift, toward copilots, agents, digital twins, and intelligent platforms, forces us to rethink how we’re organized, what we do, and what we define as a “job.” We are building a company of Superworkers. What exactly is a “Superworker?” A Superworker is an individual who uses AI to dramatically enhance their productivity, performance, and creativity. As routine work gets automated, AI has the potential to empower everyone, eliminating some roles while empowering many others. A “Superworker company” is an organization that embraces this transformation, building a culture of adaptability where people reinvent themselves. Our new Dynamic Organization research shows that such change-ready companies outperform their peers by six-times. Just as Superman Clark Kent learned to channel his powers, we must learn to harness AI for individual and team performance. This means not just automating existing tasks, but rethinking how work gets done, empowering people to do more, and creating opportunities for growth. The Historical Perspective: From Automation to Autonomy We’ve seen waves of automation before, but this time it’s different. In the past we used machines to automate the work of craftsmen and tradespeople. A welder, farmer, or shoemaker had his or her expertise built into a machine so their craft could scale at low cost. The expert didn’t go away, rather he or she helped design the machine. AI does the same for white collar work. Writers, analysts, marketers, and sales people are now superpowered, leveraging their skills to drive scale. AI will not replace these special individuals: it empowers them to scale and expand their impact. But in the case of AI we go further: it doesn’t just automate tasks; it becomes a co-worker itself: listening, learning, reasoning, and acting. So new and better jobs are created, designing, training, and managing the AI. And the shift to Superworker happens everywhere: from the retail clerk to the nursing supervisor to the senior executive. The New Corporate Imperative: Redesign Work and Jobs This transformation won’t happen without effort. Today, as AI systems still mature, our challenge is not implementing AI, but redesigning jobs, and business processes around AI. And that’s why success with AI is a people problem, not a technology one. And if you don’t get this right, your AI transformation will lag. Academic studies show that 45% of change management programs fail, and 72% of the reason is “people resistance.” So consider this: For each dollar spent on machine learning technology, companies may need to spend nine dollars on intangible human capital,” Erik Brynjolfsson wrote in 2022, citing research by him and others. Consider the four stage model below, where we look at “current jobs” vs “re-engineered jobs” on the horizontal, and level of output on the vertical. AI transformation begins with assistance, then moves to augmentation, then to work replacement and then to autonomy. The level of performance improvement goes up exponentially. This process of rethinking business processes takes time. When electricity was invented companies replaced horse-driven machines with motors. Decades later engineers realized we could redesign the entire manufacturing process by integrating the entire supply chain. The same will happen again. We may start by automating emails and data access, but over time we build “digital twins” and configurable agents to manage entire projects and business processes. One of our clients built an entire platform that can interview stakeholders, import documentation, build training programs, and publish training and certification programs by AI. Humans are still needed, but now they’re the “super-curators” and “craftsmen” perfecting the product. New programs that took 3-6 months can be generated in a few days. This kind of redesign is now being used for claims analysis, sales enablement, RFP generation, and workplace design. (Our report 100 Use Cases For Galileo explains dozens of such solutions available now for HR.) The Work Redesign Challenge How do we get there? Business and HR teams work together, following these stages. Improve efficiency at current job: Use AI to make existing work more efficient: same job as before, new tools to make it easier. Examples include an office worker using MS Copilot. Automate tasks to increase scale: An engineer uses AI to write code. A marketer builds videos and campaigns automatically. An HR manager rapidly builds job descriptions or analyzes performance. Integrate processes to improve productivity: Agents now handle multiple connected steps. A retail clerk automatically checks out customers; a nurse uses a machine to monitor dozens of patients and make diagnostics; an HR manager builds learning programs in minutes. Leverage autonomy for more: The AI manages multi-step processes (customer service, candidate communications, recruiting, campaign design) and the people “manage” the digital employee. This creates four types of Superworker: An Example: The HR Business Partner Consider the role of HR Business Partner (HRBP), a complex job that’s constantly changing. An HR business partner (HRBP) equipped with AI like Galileo™ can automatically analyze turnover, productivity, individual performance, and leadership potential. The AI HR Agent can help compare job candidates against multiple requirements. Analysis, coaching, and hiring speed goes up, and the HRBP is now a Superworker. Then the transformation continues. What if we give the AI to managers. Do we need the HRBP at all? (IBM has made this step.) Yes, now the HRBP manages the AI. Just as Wayze may drive you automatically, someone behind the scenes is monitoring your trip to help you when things go wrong. This “Superworker” job is the upgraded role of the HRBP. AI As A Job Creation Technology Many new jobs will be created. Who maintains the knowledge base that feeds the AI? Who ensures data privacy and security? Who handles the ethical issues that arise? Who monitors the AI to make sure it’s trained well? And once these multi-step digital employees exist, who will manage them? These are new Superworker jobs. Five Imperatives for 2025 How do we make this transition a success? Here are five key imperatives detailed in our study: Redesign Work, Jobs, and Organizational Models: Focus on the customer, how success is measured, then apply AI. This is what we call “productivity-based job design”. Deconstruct work into activities, evaluate AI solutions, and determine the human role alongside AI, using the models above. Create a Dynamic Talent Model: The traditional “prehire to retire” model is becoming obsolete. We need a more dynamic approach where people move across roles and projects. Prioritize internal mobility and foster a culture of growth. Focus on “doing more with what we have” by upgrading the productivity of our existing workforce. Focus on building “talent density“. Rethink Pay, Rewards, and Performance: Move from traditional pay models to “systemic rewards,” based on role, skills, and output. New roles may warrant higher pay, not lower. (Lightcast sees a $45,000 premium for workers with AI skills.) Refine Leadership and Culture: Focus on human-centered leadership: this is a time of change. Ensure leaders understand AI, foster innovation, and focus on productivity, not headcount. Start co-design projects in every functional areas. Get line employees involved in transformation efforts. Accelerate the Shift to Systemic HR®: HR must operate in a consulting role. Integrate HR silos, develop a change-enablement team. Experiment with AI tools in HR and train the HR team about AI. Let me give you an example. One of our large clients, a healthcare company, created a “transformation enablement” team in HR that does co-design workshops throughout the business, helping with process redesign, role design, job changes and pay and rewards changes. They built a set of tools and methodologies which are well established. HR professionals rotate into this team for education. Every HR function should set up “AI transformation teams” like this. AI isn’t here to replace us; it’s here to empower us. How To Get The Research and Learn The Rise of the Superworker predictions report is available to all users of Galileo™, The Josh Bersin Academy, or Corporate Members. (A Galileo Pro membership is only $39 per month, and JBA membership is $49 per month.) If you want to learn more and follow our ongoing case studies, briefs, and AI tools, download the Rise of the Superworker Overview today. You will be registered for regular updates. And please register for our launch webinar on January 28 where I will detail this entire story. The Superworker era has arrived, join us in the journey!

Josh Bersin
2025年01月16日

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