10个方法让你更好地营销人力资源科技10 Ways to Become a Better HR Tech Marketer为有效拓展并参与到人力资源领域，人力资源科技公司应该采取全面的市场营销策略，囊括多种渠道，响应目标群众，展现价值主张。具体步骤包括：理解人力资源领域，强调投资回报率，创造有价值的内容，与行业影响者合作，细分受众，参与行业会议，展现前沿行业思想，加强线上展现力，培养客户友好关系，跟踪前沿趋势。人力资源营销的成功需要时间的积累与不懈的努力。祝你好运！
To effectively reach and engage the HR community, HR technology firms should adopt a comprehensive marketing strategy that encompasses various channels, resonates with the target audience, and demonstrates value proposition.
为加强营销力量，以下是行动策略的具体步骤：
Here’s a breakdown of actionable strategies to enhance marketing efforts:
Understand the HR community: Thoroughly understanding the needs, challenges, and aspirations of HR professionals is crucial for crafting relevant and impactful marketing messages. Conduct surveys, engage in industry forums, and interview HR leaders to gain insights into their preferences and pain points.
Highlight the ROI: HR professionals are data-driven and results-oriented. Clearly demonstrate the return on investment （ROI） of your HR technology solutions. Quantify the benefits, such as cost savings, increased efficiency, or improved employee productivity.
Create valuable content: Develop informative and engaging content that addresses the specific needs of HR professionals. Produce blog posts, white papers, infographics, and case studies showcasing real-world success stories.
Leverage industry influencers: Partner with industry thought leaders, bloggers, and social media influencers to reach a wider audience. Collaborate on content creation, webinars, and social media campaigns to gain credibility and trust.
Engage in targeted outreach: Utilize digital marketing tools to target HR professionals with personalized messaging. Segment your audience based on their roles, industries, and interests to deliver relevant content and offers.
Attend industry events: Actively participate in HR conferences, trade shows, and networking events to connect with potential customers and showcase your solutions. Build relationships with key decision-makers and industry peers.
Demonstrate thought leadership: Establish your company as a trusted resource by sharing expert insights and perspectives on HR trends and challenges. Contribute to industry publications, participate in panel discussions, and offer webinars to position your brand as a leader.
Build a strong online presence: Develop a user-friendly and informative website that clearly communicates your value proposition and showcases your solutions. Utilize social media platforms to engage with HR professionals, share content, and respond to inquiries promptly.
Nurture customer relationships: Prioritize customer satisfaction by providing excellent customer support and proactively addressing any concerns. Gather feedback regularly to improve your products, services, and marketing strategies.
Stay up-to-date with trends: Continuously monitor emerging HR trends and technologies to ensure your marketing efforts remain relevant and aligned with the evolving needs of the industry.
HR Tech marketing is all about being persistent and consistent over time.
Good luck!
SOURCE HRTECHFEED
人力资源
2024年01月23日
人力资源
胡晓敏：公司改组重组合并，HR要留意哪些移民法风险
公司改组重组合并，HR要留意哪些移民法风险？
Xiaomin Hu
Founder & Managing Attorney Law Office of Xiaomin Hu P.C.
或者访问：https://www.youtube.com/watch?v=zcbhtw6ODCg
美国经济衰退背景下的公司重组：HR视角的移民与签证挑战
在当前的经济环境下，美国的公司重组和合并活动日益频繁，这对HR专业人员提出了新的挑战。胡律师在其近期的讲座中，深入分析了美国经济衰退对公司重组、合并及其对人力资源相关法律风险的影响。特别是，她关注于如何管理与员工签证和移民状态相关的复杂问题。
雇员裁员后的选择
胡律师首先讨论了公司裁员对H1B、L、O签证持有者的影响。裁员后，员工有60天的宽限期来寻找新的雇主或改变签证类型，例如转为B1/B2旅游签证或F1学生签证。如果公司停业，这些员工的H1B身份将自动终止。胡律师强调，HR部门必须为这些员工提供清晰的指导和支持。
继承利益者的重要性
胡律师指出，在公司重组或合并期间，理解“继承利益者”（Successor in Interest）概念至关重要。继承利益者是指新公司愿意并有能力继续雇佣原公司的员工，并承担所有相关的移民责任。这有助于保持员工的移民案件连续性，避免在移民程序中出现断裂。
劳工证申请（PERM）的影响
公司重组可能对PERM流程产生影响。新的继任者公司需要确保与原公司的劳工证申请保持一致，避免在审计过程中出现问题。这需要HR部门在整个过程中保持严谨的记录和沟通。
移民状态的转换
在公司重组后，胡律师讨论了如何转换移民状态，例如从H1B转为B1/B2或F1签证。在某些情况下，如果员工已有批准的I-130或I-140，并且优先日期是当前的，他们可能有资格递交I-485以维持他们的身份。
对H1B员工和绿卡申请的影响
公司重组对H1B员工的身份可能需要进行调整。胡律师建议HR部门准备好必要的文件，以应对移民局的可能调查。同时，如果公司在提交PERM或I-140之前重组，新的继任者公司需要重新审查整个申请流程。如果变更发生在提交140申请之后，新公司必须证明其为“继承利益者”。
胡律师的讲座为HR专业人员提供了宝贵的见解，帮助他们在经济衰退和公司重组期间有效管理与移民和签证相关的挑战。她的建议强调了在这些动荡时期内保持法律合规性和为员工提供支持的重要性。通过这些策略，HR部门可以更好地应对不断变化的经济环境，同时保护公司和员工的利益。
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