• career
    从 Mercer 营收62亿美元的财报反推 2026 年 HR 预算走向:钱会先加在哪?又会先砍哪? 刚拆完 Mercer 2025 财报,数据非常有代表性:营收 61.9 亿美元、内生增长 4%,增长几乎全部来自福利和薪酬板块,组织发展反而负增长。基本等于提前剧透了 2026 年 HR 预算方向:控成本、保合规、重回报。做北美 HR 的一定要看看,很有启发。 在判断 2026 年 HR 预算趋势时,宏观判断、个人经验都不如一份“真实发生的财报”更有说服力。2025 年,Mercer 交出了一份非常典型、也非常值得 HR 深度解读的成绩单。它并不激进,却极其稳定;它没有讲太多愿景,却清楚地反映了企业 HR 真正愿意为哪些事情持续付费。 这份财报,几乎可以被视为 “北美企业 HR 预算结构的现实映射”。 一、Mercer 在 Marsh 体系中的位置,决定了它的风向意义 在 Marsh & McLennan 2025 年 约 270 亿美元的集团营收中,Mercer 全年营收 61.9 亿美元,占比约 23%,是 Consulting 板块中体量最大、现金流最稳定的业务。 如果说 Marsh Risk 代表的是企业的“外部风险管理”,那么 Mercer 则对应着企业的“内部人力与成本治理”。也正因为如此,Mercer 的营收变化,往往比单一 HRTech 公司更能反映 HR 支出的真实优先级。 二、先看整体:Mercer 的增长质量,而不是单纯增长数字 2025 年全年,Mercer 的关键指标是: ·全年营收:61.9 亿美元 ·GAAP 同比增长:8% ·内生增长(Underlying Revenue Growth):4% 第四季度(Q4 2025): ·单季营收:16.17 亿美元 ·GAAP 同比增长:9% ·内生增长:4% 对 HR 而言,最重要的不是“8% 或 9%”,而是 4% 的内生增长。 2025 年是一个全球 HR 咨询需求明显承压的年份。招聘、组织转型、文化项目普遍放缓。在这样的背景下,4% 的内生增长意味着:这不是靠并购或一次性项目拉动,而是 客户真实续约、持续加预算的结果。 三、拆 Mercer 三条业务线,看 HR 钱真正花在哪里 Mercer 在财报中披露了三大核心业务线:Wealth、Health、Career。虽然不公布各线绝对营收,但增长结构已经足够清晰。 1. Wealth:退休金、薪酬与长期激励,依然是 HR 的“刚性支出” Q4 2025 内生增长:+5% 全年内生增长:+4% 这一条线的稳定增长,反映的是几个现实问题: 北美企业正在同时面对薪酬透明、合规审查、退休金压力以及并购后激励整合的复杂挑战。薪酬与长期激励,已经不仅是“吸引人才”的工具,而是 财务、法律与治理问题的交汇点。 对 HR 来说,这类支出很难被简单砍掉,只能被要求“做得更精细、更可解释”。 2. Health:增长最快,且带有明显 CFO 逻辑 Q4 2025 内生增长:+6% 全年内生增长:+6%(三条线中最高) 这是 Mercer 2025 年最强的一条线,也是一条 典型的“非 HR 叙事型增长”。 推动 Health 增长的,不是员工体验口号,而是三个硬现实: 医疗成本持续上涨 Employer-sponsored benefits 成本失控 CFO 要求 HR 对福利支出承担解释责任 在很多北美企业中,Health 已经从“福利设计”升级为 成本控制 + 风险管理 + 数据决策 的综合议题。 3. Career:连续承压,释放出非常明确的信号 Q4 2025 内生增长:-2% 全年内生增长:-2% Career 覆盖组织发展、领导力、文化、变革管理等传统 HR 咨询领域。 负增长并不意味着这些事情不重要,而是说明它们具备三个特征: 可延后 可缩规模 可阶段性不上 在预算紧张环境下,这类项目往往最先被推迟。 四、从 Mercer 财报,反推 2026 年 HR 预算的真实优先级 基于上述结构,2026 年 HR 预算的走向其实已经非常清楚。 2026 年,最先加钱的方向 第一优先级,是 Health & Benefits 相关投入。凡是能帮助企业解释、控制、重构福利成本的方案,都会优先获得预算支持。 第二优先级,是 Compensation、Rewards、Retirement。薪酬透明、激励治理、长期激励合规,已经成为 HR 不可回避的责任区。 第三类,是与 钱、风险、合规强相关的 HRTech 与咨询能力,而不是“概念型工具”。 2026 年,最先被砍或延后的方向 首当其冲的,仍然是 大型 OD、文化与变革项目。不是因为它们无价值,而是因为在 CFO 视角下,它们 ROI 难以量化、周期过长。 同样会被谨慎对待的,还有纯“愿景型”“概念型”的 HR 项目,只讲意义、不讲结果。 五、给北美华人 HR 的一句结论 Mercer 的 2025 年财报,其实在用最直接的方式告诉我们一件事: HR 正在从“People & Culture 的叙事中心”,回到“People Risk 与 Cost Control 的执行中心”。 2026 年,谁能帮助企业 管住钱、管住风险、守住合规,谁就能拿到预算;而只停留在理念与愿景层面的 HR 工作,将持续承压。 这不是悲观,而是现实。也是北美华人 HR 在未来几年中,最需要正面面对的角色转型方向。
    career
    2026年01月29日
  • career
    Personal Branding Expert And Host Of Leading Career Podcast, Jayzen Patria, Challenges You To Lead With Your Brand In The New Year Jayzen Patria emphasizes the importance of building a strong personal brand that aligns with one's values, strengths, and aspirations. Your personal brand is how you present yourself to the world and how others perceive you. It encompasses your unique skills, experiences, and personality traits that set you apart from others in your field. He also emphasizes the importance of consistency in personal branding. It's essential to ensure that your brand messaging, visual identity, and online presence align with your desired image. Consistency builds trust and helps others recognize and remember your brand. Lead With Your Brand! Will Help You Seize Control of Your Career in 2024 With A Collection of Resources to Jumpstart Your Next Career Breakthrough Jayzen Patria, one of the nation’s sought-after personal branding experts and the host of the leading career podcast “Lead With Your Brand!” is issuing a compelling challenge to professionals seeking to seize control of their careers in 2024. Patria’s Lead With Your Brand!™ Challenge transcends conventional career development, prompting professionals to build winning, super premium personal brands starting in the new year with a collection of resources to help jumpstart one’s next career breakthrough in 2024. Included within these resources are the five essential steps of his Lead With Your Brand!™ System in the form of actionable strategies, as well as complimentary downloadable worksheets designed to guide professionals through each of these five steps. Patria is known to lead with the question,“In your career, are you coffee or are you Starbucks?” which really underscores the transformative nature of his Lead With Your Brand!™ System. His thought-provoking query drives home the distinction between being recognized for your job title, in a similar way to being thought of as a boring old commodity like coffee, or instead being known as a super premium brand like Starbucks that people are willing to wait in line and pay a premium price for because of the incredible value that you bring. Beginning in January, the podcast is also set to unveil a series of new episodes, with Patria poised to continue to offer listeners a chance to explore his proven personal branding methodology. Of the new episodes listeners can look forward to in the new year, one of the first will include an interview with Mark Bertolini, the former CEO of Aetna and current head of Oscar Health, as well as author of the bestselling business book,“Mission-Driven Leadership: My Journey as a Radical Capitalist.” For the last four seasons, the Lead With Your Brand!™ podcast has featured exclusive interviews with industry titans, executives, and influencers who have shared their personal brand journeys and insights with listeners. With nearly 200 episodes, the podcast offers valuable advice and inspiration for individuals looking to build and elevate their personal brands in today’s competitive landscape. It transcends conventional offerings, serving as a catalyst for career breakthroughs. Jayzen Patria is a personal branding expert, diversity advocate and keynote speaker, helping transform organizations through the power of their people finding their true brand voice and bringing their best authentic selves to work every day. “The Lead With Your Brand Challenge is here to help you develop and lead with your personal brand into the new year, and make 2024 the year you achieve your next career breakthrough.” exclaims Patria. SOURCE HRTECH SERIES
    career
    2024年01月07日
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