• competition
    Indeed起诉ZipRecruiter:指控虚假宣传抢夺客户 近日,全球领先的招聘平台之一Indeed向其主要竞争对手ZipRecruiter提起了一场备受关注的诉讼,指控ZipRecruiter通过误导性宣传手段抢夺客户,引发了招聘行业的一场法律风波。这场官司的焦点围绕Indeed于2024年进行的一项政策调整以及ZipRecruiter对此的宣传方式展开,显示出在招聘平台竞争激烈的背景下,任何微小的策略调整都可能导致市场动荡。 政策变动引发竞争风波 Indeed在2024年年中宣布了一项影响广泛的政策调整,决定限制免费职位发布的双重发布。该政策于2024年10月1日正式生效,旨在减少重复职位发布,避免给求职者带来困惑。根据新规,企业通过外部数据源或申请系统自动发布的免费职位将不再与直接在Indeed平台上发布的职位重复出现。该举措表面上看似是优化求职者体验的一项调整,然而对许多依赖Indeed免费职位发布的雇主而言,这一变化引发了担忧。 就在政策生效前后,ZipRecruiter迅速采取行动,通过电子邮件和社交媒体向Indeed的客户发送信息,声称Indeed将完全取消免费职位发布,并要求所有职位都需付费。据悉,ZipRecruiter的多名员工在社交平台LinkedIn上发布了与此相关的内容,称Indeed的新政策将影响职位的可见性,并增加企业对付费广告的依赖。 Indeed的法律行动:指控误导与不正当竞争 面对ZipRecruiter的行动,Indeed于2024年10月7日向美国德克萨斯州西区联邦法院提起诉讼,指控ZipRecruiter在市场竞争中使用了误导性信息,违反了《兰哈姆法》(Lanham Act),并干涉了Indeed与其客户之间的合同关系。Indeed在诉讼中指出,尽管其确实对免费职位发布政策进行了调整,但并未完全取消免费职位发布。然而,ZipRecruiter通过错误的宣传信息,让Indeed的客户产生了误解,影响了客户与Indeed的关系。 更值得注意的是,Indeed还指控ZipRecruiter的员工违反了Indeed的服务条款,创建虚假的Indeed账户,并利用这些账户与Indeed的客户进行接触,试图通过虚假陈述获取客户。Indeed认为,ZipRecruiter此举不仅误导了雇主,还损害了Indeed产品和服务的市场价值。 ZipRecruiter的回应:竞争的合法性争议 面对Indeed的指控,ZipRecruiter迅速作出回应,否认了Indeed的所有指控,并称其行为属于合法的市场竞争。ZipRecruiter的发言人在一份声明中表示:“我们强烈反对Indeed的指控,认为与Indeed的竞争并不违反联邦法律。”他们认为,Indeed的诉讼并未解决行业内因其政策变化所引发的混乱,反而是试图通过法律手段遏制市场竞争。 ZipRecruiter还特别提到,Indeed的政策变化对招聘行业有重大影响,特别是对那些依赖免费职位发布的中小型企业。ZipRecruiter表示,其宣传活动的目的在于帮助企业应对Indeed新政策带来的挑战,而非故意传播虚假信息。 招聘行业竞争的激烈局面 此次Indeed与ZipRecruiter的法律纠纷反映了招聘行业日益激烈的市场竞争。作为全球最大的人力资源招聘平台之一,Indeed在过去几年中占据了重要的市场份额,凭借其庞大的求职者和雇主数据库,Indeed在全球范围内拥有3.5百万家雇主和3.5亿独立访问者。然而,2024年Indeed面临的挑战显而易见,包括推行的按申请付费(pay-per-application)模式引发了雇主的不满,以及市场招聘放缓导致的裁员等,都对其市场表现造成了一定的负面影响。 与此同时,ZipRecruiter则通过持续创新和市场扩展,迅速占领了招聘市场的一部分。在Indeed宣布政策调整后,ZipRecruiter迅速采取行动,通过社交媒体和邮件营销,利用行业的混乱局面吸引客户。这也进一步说明了在招聘市场中,竞争对手的每一个策略调整都可能被视为机会,而如何合法地在激烈的市场竞争中脱颖而出,成为各大招聘平台需要面对的核心问题。 案件的未来影响与行业启示 Indeed对ZipRecruiter提起的这场诉讼,不仅仅是两家巨头之间的法律纠纷,它还揭示了招聘行业面临的更广泛的问题。在招聘行业中,免费职位发布一直是吸引中小型企业的重要工具,而任何对这一模式的调整都可能对市场产生深远的影响。ZipRecruiter抓住了这一变化,并通过快速反应尝试扩大自己的市场份额,但这种营销方式也面临着法律风险。 目前,Indeed正在寻求法庭的声明性和禁令性救济,希望法院裁定ZipRecruiter的行为违反了法律,并要求ZipRecruiter停止在Indeed平台上招揽客户或传播误导性信息。随着案件的审理推进,法院的判决可能对未来招聘平台的市场策略产生深远的影响,也为整个行业如何合法公平地竞争提供了新的思考方向。 总的来说,此案不仅涉及市场份额的争夺,更是招聘平台在面对激烈竞争时如何平衡商业策略与法律合规的一次考验。未来,类似的竞争与法律纠纷可能会进一步改变整个招聘行业的格局。
    competition
    2024年10月16日
  • competition
    美国联邦贸易委员会(FTC)FTC 宣布全国范围内禁止竞业协议,详细请看 美国联邦贸易委员会(FTC)于2024年4月23日发布最终规定,全国范围内禁止非竞争协议。此举旨在通过保护工人更换工作的自由来促进竞争,增加创新,并推动经济增长。根据FTC的预测,新业务的形成将每年增加2.7%,预计每年将新增超过8500家新企业。此外,预计工人的平均收入将增加524美元,未来十年内医疗费用预计将减少高达1940亿美元。同时,预计该规定还将在未来十年内每年新增17000至29000项专利。 详情以英文版为准: FTC Announces Rule Banning Noncompetes FTC’s final rule will generate over 8,500 new businesses each year, raise worker wages, lower health care costs, and boost innovation Today, the Federal Trade Commission issued a final rule to promote competition by banning noncompetes nationwide, protecting the fundamental freedom of workers to change jobs, increasing innovation, and fostering new business formation. “Noncompete clauses keep wages low, suppress new ideas, and rob the American economy of dynamism, including from the more than 8,500 new startups that would be created a year once noncompetes are banned,” said FTC Chair Lina M. Khan. “The FTC’s final rule to ban noncompetes will ensure Americans have the freedom to pursue a new job, start a new business, or bring a new idea to market.” The FTC estimates that the final rule banning noncompetes will lead to new business formation growing by 2.7% per year, resulting in more than 8,500 additional new businesses created each year. The final rule is expected to result in higher earnings for workers, with estimated earnings increasing for the average worker by an additional $524 per year, and it is expected to lower health care costs by up to $194 billion over the next decade. In addition, the final rule is expected to help drive innovation, leading to an estimated average increase of 17,000 to 29,000 more patents each year for the next 10 years under the final rule. Noncompetes are a widespread and often exploitative practice imposing contractual conditions that prevent workers from taking a new job or starting a new business. Noncompetes often force workers to either stay in a job they want to leave or bear other significant harms and costs, such as being forced to switch to a lower-paying field, being forced to relocate, being forced to leave the workforce altogether, or being forced to defend against expensive litigation. An estimated 30 million workers—nearly one in five Americans—are subject to a noncompete. Under the FTC’s new rule, existing noncompetes for the vast majority of workers will no longer be enforceable after the rule’s effective date. Existing noncompetes for senior executives - who represent less than 0.75% of workers - can remain in force under the FTC’s final rule, but employers are banned from entering into or attempting to enforce any new noncompetes, even if they involve senior executives. Employers will be required to provide notice to workers other than senior executives who are bound by an existing noncompete that they will not be enforcing any noncompetes against them. In January 2023, the FTC issued a proposed rule which was subject to a 90-day public comment period. The FTC received more than 26,000 comments on the proposed rule, with over 25,000 comments in support of the FTC’s proposed ban on noncompetes. The comments informed the FTC’s final rulemaking process, with the FTC carefully reviewing each comment and making changes to the proposed rule in response to the public’s feedback. In the final rule, the Commission has determined that it is an unfair method of competition, and therefore a violation of Section 5 of the FTC Act, for employers to enter into noncompetes with workers and to enforce certain noncompetes. The Commission found that noncompetes tend to negatively affect competitive conditions in labor markets by inhibiting efficient matching between workers and employers. The Commission also found that noncompetes tend to negatively affect competitive conditions in product and service markets, inhibiting new business formation and innovation. There is also evidence that noncompetes lead to increased market concentration and higher prices for consumers. Alternatives to Noncompetes The Commission found that employers have several alternatives to noncompetes that still enable firms to protect their investments without having to enforce a noncompete. Trade secret laws and non-disclosure agreements (NDAs) both provide employers with well-established means to protect proprietary and other sensitive information. Researchers estimate that over 95% of workers with a noncompete already have an NDA. The Commission also finds that instead of using noncompetes to lock in workers, employers that wish to retain employees can compete on the merits for the worker’s labor services by improving wages and working conditions. Changes from the NPRM Under the final rule, existing noncompetes for senior executives can remain in force. Employers, however, are prohibited from entering into or enforcing new noncompetes with senior executives. The final rule defines senior executives as workers earning more than $151,164 annually and who are in policy-making positions. Additionally, the Commission has eliminated a provision in the proposed rule that would have required employers to legally modify existing noncompetes by formally rescinding them. That change will help to streamline compliance. Instead, under the final rule, employers will simply have to provide notice to workers bound to an existing noncompete that the noncompete agreement will not be enforced against them in the future. To aid employers’ compliance with this requirement, the Commission has included model language in the final rule that employers can use to communicate to workers. The Commission vote to approve the issuance of the final rule was 3-2 with Commissioners Melissa Holyoak and Andrew N. Ferguson voting no. Commissioners’ written statements will follow at a later date. The final rule will become effective 120 days after publication in the Federal Register. Once the rule is effective, market participants can report information about a suspected violation of the rule to the Bureau of Competition by emailing noncompete@ftc.gov. The Federal Trade Commission develops policy initiatives on issues that affect competition, consumers, and the U.S. economy. The FTC will never demand money, make threats, tell you to transfer money, or promise you a prize. Follow the FTC on social media, read consumer alerts and the business blog, and sign up to get the latest FTC news and alerts.  
    competition
    2024年04月23日